“Relkon Hellas”

As known, Relkon is an international giant, which is leading the international market in chocolate products, candies, and sweets. Relkon has over 30 delegations and daily serves over 2500 professionals all around the world, including Greece. The Greek delegation, “Relkon Hellas” has created a dynamic network in the Greek market, meeting the needs of the market professionals.

The umbrella company’s great promise of an excellent enjoyment experience for both professionals and consumers is based on the triptych: Quality, Variety, and Originality. Following these 3 important rules, Relkon has managed to keep growing and offering products of excellent quality, with offer 1000 unique codes in original flavors and designs.

Our cooperation with the Relkon Team concerned 2 brands. “Relkon Hellas” and “Crispo”, which is under the auspices of the former. Understanding the size and the needs of such a project, we created an aggressive digital marketing plan that aimed at expanding the brand over the Greek market. To do so, we created a successful social media strategy, which was supported by a similar approach on google ads. Then we created personalized email marketing campaigns which helped us reach our goals.    

Objectives

• Strengthen the relations of trust with the target audience
• Creation of a strong presence for the target audience
• Increase of received value
• Sales growth

Our Process

Information is a must for a successful digital marketing strategy. For this reason, our first step was to conduct market research for “Relkon Hellas” and the industry they belong to. The active participation of their team played an important role. This helped us to have the information needed to design the ideal strategy that could meet the needs and the goals of the brand.

Then, we carried out a strong plan on Social Media, on Facebook and Instagram particularly. After that, we followed up with Google Ads with the goal to strengthen brand identity and trustworthy relationships with our audience. At the same time, we implemented paid actions on both media to increase sales and a competitive presence.

Lastly, we designed a unique strategy by taking advantage of email marketing to optimize our KPIs. The total collaborative attitude from both sides was a critical factor that led us to reach our goals and exceed our expectations by having a complete Digital Marketing approach.  

Results

• Growth of ROI meter on Advertisements
• Sales increase over 50%
• Increase in online competitiveness
• Creating the brand as a top-of-mind selection
• Enhanced social media and Google presence

Website: https://relkon.gr

Info