“Oro Expert”

Integrated Digital Media Buying Strategy

For OroExpert, the story starts from the long ago 1986, when the two brothers Christos and Leandros Boussonis made their dream a reality and opened their first jewelry store in Agioi Anargyri, Attica.

Both their love for jewellery and their passion created strong foundations for a continuous and successful course.

In the following, the next generation also crossed the threshold of the company, and so the children and nephews of Mary and Aki Boussonis, with corresponding studies in Gemology and a degree in Diamondology, as well as a degree in Watchmaking, brought a breath of renewal and development.

The company now has three physical stores in Agioi Anargyroi, Pallini, and Chalandri.

The company, while expanding its physical presence, also sought a partner to help it promote its products online.

Objectives -“Oro Expert”

• Increase brand awareness online
• Increase website traffic
• Build trust with customers
• Increase sales and customer network

Approach -“Oro Expert”

To be successful in this project, we first conducted in-depth market research. To do this, we created representative consumer groups, called personas, to help us understand how consumers react.

Taking into account the advantages of OroExpert over its competitors, and after studying the target consumer groups, we contributed to the creation of a successful Social Media Marketing and PPC Campaigns (Google Ads) strategy.

We developed our ads with great care, using high-quality content that helped to create a more approachable image for OroExpert on social media. This resulted in us far exceeding our initial goals.

Results -“Oro Expert”

• Increase website traffic
• Enhancement of the company’s image in Digital Networks
• Strengthening competitiveness
• Establish the brand as a top-of-mind choice
• Maximize the ROI

Website: https://www.oroexpert.gr/

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