“Apicure”

We designed and implemented Google Ads Campaigns & Social Media Strategy and Newsletter!

Apicure is a Greek company that produces unique skincare and care products.

The company’s continuous development led to the need to create a brand for people who are looking for pure and quality products.

We immediately created a comprehensive digital marketing strategy to achieve this goal, which combined Google Ads, social media marketing, and email marketing.

In just the first few months of our partnership, we were able to increase the company’s turnover by 30%!

The first step to achieving maximum performance was to create buyer personas. We then created the appropriate graphics and advertising copy and targeted Facebook and Google Ads to the target audience that was most likely to buy.

Together with email marketing and retargeting campaigns, we were able to reach potential customers holistically and maximize the performance of our ads.

Objectives -“Apicure”

With the physical store located in Serres, Greece, and an active online store (e-shop), the main goal was to increase brand awareness both locally and nationally, by increasing brand awareness and e-shop sales.

Approach -“Apicure”

For the success of this specific project, advertising through Google, Facebook, and newsletter is one of the most effective promotional strategies. In the case of Apicure, a store selling beauty products, advertising through these channels can be particularly effective.

Our first move is to target the online store. Through it, the store is the connecting link of the company with all of Greece. It increases the visibility of the store on the internet and at the same time allows all customers to find useful information about its products.

Through Google’s platform, detailed research was carried out in selecting appropriate keywords so that the advertisement would appeal to an audience with relevant interests. With information, gained from the research and from our experience in similar companies we had dealt with in the past, we brought maximum results.

Regarding Social Media Marketing, and after obtaining appropriate promotional material, we created graphics and, in collaboration with research that has been conducted on the age and locations where we will act through our advertising, the store reached new customers and increased its visibility in the market.

Additionally, through organic posts on its Facebook and Instagram pages, we were able to maintain a continuous flow of posts and keep the public informed.

Finally, through the newsletter we contribute to increasing the visibility of the company, increasing sales through special offers to customers and strengthening the relationship of customers with the company, as they are constantly informed about new products.

Results -“Apicure”

• Achieve a stable ROAS above 4 on the Google and Facebook platform
• 30% Increase in Turnover
• Increase Brand Awareness
• Increase market share

Website: https://apicure.gr/

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