“Erg Fashion”

Quality Women’s Clothing, At The Most Economical Prices

Erg Fashion has been in the women’s fashion business since 1977. Its goal is to bring, with one click to its customers’ doorstep, the best quality women’s clothing, shoes and accessories. The company was already running ads on Social Media & Google but without getting the proper return on investment.

Our company chose to use three different channels of digital marketing for the immediate increase of sales. These were: Meta Ads, Google, and Email Marketing.

The results? Immediately and spectacularly!

Objectives -“Erg Fashion”

• Increase total ROAS
• Increase website traffic
• Increase engagement through social ads
• Holistic customer approach

Approach -“Erg Fashion”

Our first move after taking over the advertising accounts of Erg Fashion was to review the existing ads.

Immediately, we proceeded to create a dynamic catalog to implement as many targeted campaigns as possible. Any move or campaign we created was aimed at sales, not just increasing traffic.

In the Google Ads section, after extensive research, we implemented search campaigns on high-value keywords, accompanied by Pmax and shopping campaigns for an holistic approach to users.

Finally, a weekly newsletter is sent to the entire list of registered customers with regular updates on offers and new items, emphasizing the creation of an engaging visual.

Results -“Erg Fashion”

• Increase of monthly turnover by 50% from the 1st month!
• Turnover increase of more than 100% YOY
• ROAS consistently greater than 10
• ROAS improvement in social media by 5 times

Website:https://ergfashion.gr/

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