“Odysseas Toys”

Odysseas Toys is a toy store in Heraklion (Crete) with a wide variety of products and a specialization in wooden toys. Its goal is to serve each child’s unique needs with devotion, passion, love and respect.

Our first concern regarding Odysseas Toys was to create an effective marketing plan for the company’s promotion on many levels and on different platforms (Google Ads, Social Media, Email Marketing). As the toy store industry is a competitive one with strong companies, the goal of advertising was to increase the market share of the company. Thus, we created a successful promotion strategy and consequently, we were able to significantly increase our customer’s clientele and return on investment (ROI), through an integrated strategy and approach.

The first step was to create a plan to increase the company’s social media activity. This was achieved by following a carefully crafted plan using organic posts.

Afterwards, we implemented an advertising approach on Social Media and Google Ads, which helped Odysseas Toys gain more followers, greater recognition and additional momentum, with the aim of increasing both it’s short and long-term profits. Extensive research was performed to select the most appropriate keywords, so that our ads were displayed to the appropriate audience.

For Email Marketing, our main goal was to create an important email list for the subsequent email promotion of the company, its offers and sale promotions, as well as its new products.

Objectives – “Odysseas Toys”

• Sales growth
• Website traffic growth
• Significantly Increased Brand Awareness
• Increased Email List Subscribers

Our Process – “Odysseas Toys”

In order to be successful in this project, we had to do extensive market research. This helped us to create representative consumer groups – personas. Knowing the advantages of Odysseas Toys’ over its competitors and the ideal customer groups to target, we created successful Social Media Marketing and PPC (Google Ads) Campaigns.

We really focused on the quality of our ads as we wanted to boost Odysseas Toys’ brand awareness and greatly enhance its Social Media profiles. Thus, we were able to achieve our desired results and to exceed our goals.

For Email Marketing, we performed market research regarding the competition, but also about children’s preferences. Based on our research findings and following a specific plan and strategy, we gradually boosted the number of subscribed users, in order to increase the potential clientele.

Results – “Odysseas Toys”

• Creation of positive Return on Investment (ROI) meter
• Website traffic growth
• Sales growth
• Enhanced social media and Google presence
• Increased Brand Awareness
• Significant Email List Growth

Website: https://odysseastoys.gr/

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