“Metavasi Sti Zoi”

Metavasi Sti Zoi is a Counseling and Guidance Center in Athens for individuals and their families with addiction problems. The aim of the Center is to provide the appropriate information and substantial support for the effective treatment of addiction.

The first thing we noticed in Metavasi Sti Zoi was the uniqueness of the case and the difficulties it involved in creating an effective marketing plan on both Google Ads and Social Media Platforms. It is especially important to mention that Google imposes restrictions on important keywords that represent the Center and its services (drugs, alcohol, detoxification, detox center and much more). However, this did not stop us from creating a successful action plan and promotion strategy, in order to enhance the recognition of the Center to the people and families who need its services.

Our work started by creating a plan to increase the Center’s Social Media activity. This was achieved by following a carefully planned strategy with organic posts that highlight the Center’s actions and report on issues related to drug addiction or dysfunctional behaviors.

Finally, we implemented a social media advertising approach, which helped Metavasi Sti Zoi gain the recognition it needed.

Objectives – “Metavasi Sti Zoi”

• Creation of trustworthy relationships with the community
• Enhanced social media and Google presence
• Website traffic growth

Our Process -“Metavasi Sti Zoi”

To succeed in this project, we needed to do intensive keyword research. As mentioned before, Google imposes significant restrictions on keywords related to the use of drug substances, as well as their treatment, in the context of reducing illegal activities and substances.

After careful and extensive research, we came up with the most appropriate and “innocent” keywords for Google’s algorithm, in order to highlight the Center’s important work with a remarkable increase in traffic and brand recognition. Thus, we created Google Ads campaigns with significant performance.

In terms of organic posts and advertisements on Social Media, we focused on stimulating the Center’s digital presence, in order to make its services known to all the people who are in need of appropriate support. We paid great attention and emphasis on the quality of the content, in order to reflect the nature of the industry, as well as appeal to the right audience.

This made us succeed, despite the difficult task and peculiar nature of the business.

Results – “Metavasi Sti Zoi”

• Increase of website visitors over 100%
• Creating the brand as a top-of-mind selection
• Enhanced social media presence

Website: https://metavasistizoi.gr/

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