“Mystik”

Mystik is a website for astrology, divination and other services. It offers fortune-telling and astrology services for people who want to know what fate has in store for them and who want to be able to change it.

Our first concern regarding mystik was to create an effective marketing plan on Social Media. As the industry is of a peculiar nature, we wanted our ads to be targeted and aimed at the audience that is interested in futurology. So we created a successful promotion and advertisement strategy and consequently, we managed to significantly increase mystik’s clientele and return on investment (ROI).

Our work started by creating a plan to increase the company’s social media activity. This was achieved by following a carefully crafted plan using organic posts.

Later, we implemented a social media advertising strategy, which helped mystik gain additional momentum.

We also redesigned mystik’s website (Website Redesign), to achieve better functionality over the previous one, higher aesthetics and therefore a more pleasant experience for every visitor of the website.

Lastly, we also put a lot of emphasis on the SEO front, so that the website is easily accessible to anyone interested in its services.

Objectives – “Mystik”

• Sales growth
• Increase of brand awareness for Mystik
• Create a strong digital presence
• Website traffic growth
• Better Website design

Our Process – “Mystik”

To succeed in this project, we needed to do intensive market research. This helped us create representative consumer groups – personas. Knowing mystik’s advantages over its competitors and the ideal consumer groups to target, we created a successful Social Media Marketing strategy.

In our ads, we paid great attention to the quality of the content and to the creation of an accessible image of mystik.gr for the eyes of the consumer. This led us to have the desired results and to exceed our goals.

For the website redesign part, we did a thorough check in order to get a clear picture of the plan necessary to create a website that will be easy to use, functional, stylish and mysterious. Since mystik provides several services and products, we wanted to include, present and promote them in the best possible way.

Results – “Mystik”

• Creation of positive Return on Investment (ROI) meter
• Increase of website and e-shop sales
• Enhanced social media presence
• Increased brand awareness

Website: https://mystik.gr/

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