“Mandarin Jewels”
Mandarin Jewels is a company that offers accessories and jewelry from different cultures that are imprinted on them and stand out as they are fashion, elegant, boho, and glam. Their goal is to create unique and special products for all those who want to differ in their style and aesthetics.
The first thing we noticed at Mandarin Jewels was the need to create a methodical strategy on Social Media. By creating a successful promotion and promotional strategy, we have been able to significantly increase our customer base and return on investment (ROI).
Our work began with the creation of a plan to increase the company’s social media activity. This was achieved following a planned draft of high quality and impact with organic posts.
Soon after, we implemented a social media advertising approach, which helped Mandarin Jewels gain the momentum it lacked.
Objectives
- Strengthen the relations of trust with the target audience
- Creation of a strong presence for the target audience
- Increase of received value
- Sales growth
Our Process
In order to succeed in this project, we needed to do intensive market research. This helped us to create representative consumer groups – personas. So knowing what are the advantages of Mandarin Jewels over its competitors and what are the ideal consumer groups that we need to target in order to create a successful Social Media Marketing strategy.
We paid great attention to our ads but also to the quality of the content as well as to the creation of an accessible image of mandarin-jewels.gr for the eyes of the consumer.
This resulted in us achieving the desired results and surpassing the goals we had set in the beginning.
Results
- Significant ROI increase
- Increase of website visitors over 100%
- Increase in online competitiveness
- Creating the brand as a top-of-mind selection
- Enhanced social media and Google presence
Website: https://mandarin-jewels.gr/
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