“Lanee Clothing ”
Lanee clothing company was founded in 2013 in Athens. Lanee Clothing represents urban / street culture. Its purpose is to produce clothing products of exceptional quality at affordable prices. All its products are designed by Greek designers and graphic designers and are produced locally. Its goal is to inspire people and expand our culture beyond the Greek borders into a global market.
The first thing we noticed at Lanee Clothing was the need to create a methodical strategy on Social Media. By creating a successful promotion and promotional strategy, we have been able to significantly increase our customer base and return on investment (ROI).
Our work began with the creation of a plan to increase the company’s social media activity. This was achieved following a planned draft of high quality and impact with organic posts.
We then applied a social media advertising approach, which helped Lanee Clothing gain the momentum it lacked.
Objectives
- Strengthen the relations of trust with the target audience
- Creation of a strong presence for the target audience
- Increase of received value
- Sales growth
Our Process
In order to succeed in this project, we needed to do intensive market research. This helped us to create representative consumer groups – personas. Thus, knowing the advantages of Lanee Clothing over its competitors as well as the ideal groups of consumers that we should target in order to succeed in creating a successful Social Media Marketing strategy.
We paid great attention to our ads, the quality of the content as well as the creation of an accessible image of laneeclothing.com in the eyes of the consumer.
This resulted in achieving the desired results and exceeding the goals that were initially set.
Results
- Significant ROI increase
- Increase of website visitors over 100%
- Increase in online competitiveness
- Creating the brand as a top-of-mind selection
- Enhanced social media and Google presence
Website: https://www.laneeclothing.com/
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