“iClothing”

“iClothing” is a clothing fashion retailer brand that designs and trades a wide range of products. The brand’s ability to understand the needs for affordable clothing without compromising on quality motivates them for absolute value for money promise. Our client needed a strategy for brand awareness and an increase in sales. To make that happen, we created a successful Digital Marketing strategy concerning Branding & Social Media Marketing. We communicated the brand’s competitive advantage to their audience, which is the promise of affordable quality fashion products. By building a trustworthy relationship with the audience and creating demand for their products, we achieved the positive results that “iClothing” needed.

Objectives

• Development of a complete brand awareness strategy
• Optimization of the brand’s website ranking results on Google
• Increased website traffic from search engines
• Increase in sales of the eshop

Our Process

Our plan for “iClothing” was to formulate an effective digital marketing strategy that will strengthen their development. The first step was to complete a market research that helped us to analyze the brand’s competition. By creating different buyer personas we managed to target the right audience and expand the brand’s awareness and sales potential. SEO Optimisation practices and Social Media Ads managed to provide the required digital presence.

Results

• Increase of brand and product awareness for “iClothing”
• Increase of engagement and interaction of the audience
• Sales increased by 100%
• Organic traffic increased by 150%

Website: https://www.iclothing.gr/

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