“Manos Daskalakis”

The name Manos Daskalakis is a brand by itself for thousands of people around Greece. Manos is a self-improvement and motivation speaker for people who want to activate their full potential. Also, he is a writer of two advisory books about self-improvement and a successful businessman.

Manos’s story begins back in 2011 when he decided to go for his dreams by creating his own brand “albumake“. His way of thinking, as well as his personal development, made him a successful businessman, a business advisor, and a motivational speaker. His dedication to helping people reach their dreams made him come with the idea to establish XDream College. Manos Daskalakis using his own life as a successful case study teaches people how to create the right mindset in order to create their formula of success.

Our work for this project was to recreate the design of a more attractive and ux/ui friendly website and the implementation of an effective promotion strategy.

Objectives

• Development of an effective promotion strategy
• Creation of a user-friendly website
• Website ranking optimization
• Increase in website traffic

Our Process

First things first, we created a brand-new design for Manos Daskalakis website. The design was focusing on user experience and user interface principles, resulting in better analytics statistics on the net. After that, we created a promotion plan for the website. By that, we managed to give the opportunity to Manos to enhance the quality of his services as well as to exceed his audience’s expectations.

Results

• Increased website traffic by 150%
• First place website ranking on Google
• Increase in sales by 100%
• Increase of brand awareness

Website: https://manosdaskalakis.com/

Info