“Holistic Med”

In this Project we created a fully successful digital marketing strategy for “Holistic Med” and managed to have a 250% increase in return on investment (ROI). At first we focused on Social Media, ie on Facebook and Instagram and then we expanded our strategy to Google Ads, unlocking business’ full marketing potential. The first advertising campaign took place on Social Media, because the company needed to increase brand awareness and online orders. So we built trust and loyalty with the targeted audience, and we achieved positive results in a short time. Finally we upgraded the Marketing strategy with S.E.O services and Email Marketing.

Objectives

• Development of an effective Growth Hacking Strategy for pharmaceuticals.
• “Holistic Med” website to be on the first page of Google results.
• Increased website traffic from search engines.
• Increased sales of online products.

Our Process

The first step in the project for “Holistic Med”, was to formulate a comprehensive Μarketing strategy, always taking into account the competition. The creation of the buyer persona, a.k.a the ideal customer for the company, was an important factor that enabled us to target the right audience. Then Google Ads, Facebook Ads, Email Marketing and S.E.O Optimization gave the company a much needed Digital Growth!

Results

• More than 15,000 visitors each month on the company’s website
• Traffic increased by 200%
• Increased number of requests by 300%
• Top 10 search results: 70% of the website’s targeted keywords

Website: https://holisticmed.gr/

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