“Men Of Style”

In this Project, we created a fully successful digital marketing strategy for “Men Of Style” and managed to have a 250% increase in return on investment (ROI). At first, we focused on Social Media, ie on Facebook and Instagram, and then we expanded our strategy to Google Ads, unlocking the business’ full marketing potential. The first advertising campaign took place on Social Media because the company needed to increase brand awareness and online orders. So we built trust and loyalty with the targeted audience, and we achieved positive results in a short time. Finally, we upgraded the Marketing strategy with S.E.O services and Email Marketing.

Objectives

• Development of an effective Growth Hacking Strategy for online courses.
• “Men Of Style” website to be on the first page of Google results.
• Increased website traffic from search engines.
• Increased sales of online services & products.

Our Process

The first step in the project for “Men Of Style”, was to formulate a comprehensive Marketing strategy, always taking into account the competition. The creation of the buyer persona, a.k.a the ideal customer for the company, was an important factor that enabled us to target the right audience. Then Google Ads, Facebook Ads, Email Marketing and S.E.O Optimization gave the company a much needed Digital Growth!

Results

• More than 400,000 visitors each month on the company’s website
• Traffic increased by 300%
• Increased number of requests by 300%
• Top 10 search results: 95% of the website’s targeted keywords

Website: https://www.menofstyle.gr/

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