“E-Silvercorner”

Special Products for Special Moments

Catherine’s Silver Corner is a partnership that creates handmade items for weddings, christenings and celebrations at affordable prices.

The company has been in existence since 1999 and provides unique products at very affordable prices.Their main inspiration is life’s moments of joy.

Objectives -“ESilvercorner”

• Increase brand awareness online
• Increase website traffic
• Increase Google Ads ROAS
• Increase total sales through digital marketing

Approach -“ESilvercorner”

First, we went through a complete reconfiguration of the Google Ads account.

We re-created search campaigns for each of the most commercial product categories and created Merchant Center and implemented product campaigns (Shopping & PMax) for the first time in the account.

Then, after we made sure to create a Meta Business Manager with all the necessary assets (Pixel, Catalogue etc.) we used campaigns to reach targeted audiences that are most likely to make a purchase.

At the same time, creating dynamic retargeting campaigns allowed us to re-target users who saw a product to the business skyrocketing the conversion rate!

In terms of SEO, the creation of regular articles and the implementation of some improvements to make the site easier to be indexed by Google helped to increase traffic and brand awareness.

Results -“ESilvercorner”

• Increase website traffic
• Increase in turnover more than 100% YOY
• Fivefold increase in ROAS on Google
• Stable ROAS greater than 5

Website:https://www.e-silvercorner.gr/

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