“Web Deging Arthur Antonopoulos”
Arthur Antonopoulos is a young author of a novel entitled “Dark Athens”. This is a mystery story for “strong” readers.
Arthur was born in Melbourne, where he completed his studies. His retraining led him to the Greek homeland, from where his first book was inspired.
This project with Arthur was quite different from the usual one. Nevertheless, we knew exactly how to move!
We started creating the Website based on the user experience. Although the website is not e-commerce for consumers, we have implemented basic UX / UI principles for web design.
Completing the project, having direct contact with the author, we created some features that “trap” the user’s interest and lead him to the book market.
The result is a fully functional website for the Arthur Antonopoulos brand and his new book!
Objectives
- Generate traffic
- Optimization of organic results
- Increase in brand awareness
- User experience optimization
Our Process
Our approach to Arthur’s website was quite clear in our minds. The different needs of the project concerned the promotion of a product in the respective editions, and at the same time the recognition of the author’s name.
To this end, we focused on creating a very powerful and interactive experience for the visitor. Thus, we gave great importance to an attractive design that matches the character of the book, adding audiovisual elements that intensify the user’s desire to acquire the book. At the same time, we paid attention to the technical operation of the website, ensuring its full functionality.
The result; A dynamic and fully functional website that gave the Arthur Antonopoulos brand the impetus it needed.
Results
- Increase in expected traffic by 100%
- 80% increase in organic results
- Increase brand recognition
Website: https://arthurantonopoulos.com/
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