“Arthur Antonopoulos”
Arthur Antonopoulos is a young author of a novel entitled “Dark Athens”. This is a mystery story for “strong” readers.
Arthur was born in Melbourne, where he completed his studies. His retraining led him to the Greek homeland, from where his first book was inspired.
This project with Arthur was quite different from the usual one. Nevertheless, we knew exactly how to move!
We created a fully successful Digital Marketing strategy and managed to have a 100% increase in return on investment (ROI).
The first steps of Digital Marketing were made on Social Media, ie on Facebook and Instagram, and then we expanded our cooperation to Google Ads in order to have the maximum result.
The first advertising campaign was made on Social Media, to increase the recognition and purchase of the book.
So we strengthened the trust with the buying public, and we achieved positive results in a short time.
Objectives
- Increase value for the public interest
- Increase sales and traffic
- Creating a strong presence
- Strengthening the relationship of trust with the public
Our Process
The first step in the project was the remodeling of the website, always taking into account the competition. The creation of the buyer persona, the ideal client for the author, was an important factor that enabled us to target the right audience. Then Google Ads and Facebook Ads gave a new impetus.
A fully functional and reliable website was essential for Arthur Antonopoulos. To ensure this, we focused on creating an easy and very clear check-out process for users. To achieve this, we have given importance to providing all the information and predictive elements that affect the user experience in a market.
Results
- Maximize the ROI
- 100% increase in traffic
- Maximize social media presence
- Strengthening market competitiveness
- Creating the brand as a top-of-mind selection
Website: https://arthurantonopoulos.com/
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