“TOUKITSOU”

TOUKITSOU is a brand synonymous with fashion. This company expertise in the design production of women’s hats. The spectacular design of the brand’s premium products follows an enhanced version of the classic fisherman’s hats. And that is what makes them stand out. “TOUKITSOU” years of experience and expertise in producing premium hats allow them to offer excellence in quality and fashion for every product.

The fact that this brand was active in the fashion industry made us know in advance our strategic approach. First, we focused on creating a fully functional and UX/UI eshop for the company’s range of products, undertaking the whole design. Subsequently, our main digital marketing activities concerned Social Media Campaigns and strengthening the brand’s image.

Objectives

• Design of renewed and attractive Eshop
• Increase in product brand recognition
• Increase in sales
• Website traffic growth

Our Process

Our first approach for TOUKITSOU was to conduct market research in order to target the ideal audience for the products. We developed representative buyer personas for each type of customer, based on which we had a successful targeting. Then, after getting to know the niche market, we created an effective Social Media Marketing strategy, advertising the particular products of the brand. Finally, we proceeded with SEO Optimization actions to optimize the organic results and the ranking of the website.

Results

• Doubling the sales numbers
• Increased website traffic by 150%
• Social Media audience creation
• Increase in brand awareness

Website: https://www.toukitsou.com/

Info