Sweetie is a company that offers various products and accessories for dogs. Their sole purpose is to improve and enhance the daily human-dog relationship through products and services of superior quality and value.

In this project, we designed and implemented a comprehensive Google Ads strategy for the Sweetie eshop. In this way, we were able to maximize the return on investment (ROI) with low advertising costs.

The first step in this project was to design a dynamic Google Ads strategy, taking into account the analysis of competitors. The creation of the buyer persona, the ideal customer for the company, was an important factor that enabled us to target the right audience. All of these actions gave Sweetie the momentum she needed.