Patission 345B, Ano Patissia, Athens
Mon - Fri: 9:00 am to 5:00 pm

“Haraktsi”

“Haraktsi”

Haraktsi is a footwear retailer in Samos with a wide range of footwear and accessories for women, men, and children. Their goal is to serve their customers by offering products and services of high quality and aesthetics combining a variety of designs and affordable prices.

 

Our collaboration with Haraktsi was based on creating a strong image on the internet and promotions.

 

We started with an aggressive strategy on social media, strengthening the presence of the eshop. We then stepped up our overall effort with Google Ads campaigns, focusing on a profitable ROI (Return on Investment).

 

The proper management of digital tools and efficient advertising gave the eshop of haraktsishoes.gr a ​​new development perspective and to us another successful project.

 

Objectives

 

  • Strengthen the relations of trust with the target audience
  • Creation of a strong presence for the target audience
  • Increase of received value
  • Sales growth

Our Process

 

The first step for us was to understand exactly the expectations and goals for the Haraktsi team, to create a successful strategy.

 

Our first action was market research around the eshop and its competitors. Having a more complete picture of Haraktsi’s presence in the market, we proceeded to create representative audience groups – personas – to target the right audience.

 

Knowing everything we needed to do for the business, we focused our efforts on promotions. We started with dynamic ads on Social Media, ie on Facebook and Instagram. Then we moved on to an equally aggressive promotional strategy in Google Ads, very quickly creating a new revenue stream.

 

Taking advantage of the dynamics of a comprehensive Digital Marketing strategy, with the combination of 2 very powerful tools, we managed to achieve the desired goals of the Haraktsi team with the above!

 

Results

 

 

  • Significant ROI increase 
  • Increase of website visitors over 100%
  • Increase in online competitiveness
  • Creating the brand as a top-of-mind selection
  • Enhanced social media and Google presence

 

Website: https://haraktsishoes.gr/

Info

November 29, 2021
Social Media, Google Ads
“Haraktsi”