“Sigma Center”

Sigma Center is a company that is active in all kinds of printing as well as in the sale of consumables for printing machines (toners, inks, etc). The excellent customer service, the variety of consumables, combined with the excellent quality printing is the reason why Sigma Center is a stable choice for the needs of both individuals and businesses every day.

With two physical stores in the center of Athens, in addition to an active online store, our main goal was to increase the Sigma Center brand recognition through advertising at a local and national level, in order to increase its sales on both its online and physical stores.

We started by creating a plan to increase the company’s Social Media activity and presence on its active platforms (Facebook, Instagram). This was achieved by following a carefully crafted plan using organic posts.

Finally, we carefully researched the market and the company’s competition, which helped us in the appropriate choice of keywords that would highlight Sigma Center’s excellent services and high quality products.

Objectives – “Sigma Center”

• Sales growth
• Website traffic growth
• Enhanced social media and Google presence
• Increase of brand awareness

Our Process – “Sigma Center”

To succeed in this project, we focused on strengthening and enhancing the company’s Social Media profile with organic posts, as well as advertising. The result was not only the enhancement of digital presence and identity, but also the public’s trust in the company and in its quality services. Thus, we created a successful Social Media Marketing strategy that increases the brand recognition and profits of the company on a daily scale.

For Google Ads, the emphasis was on selecting the right keywords so that our ads would be targeted to the appropriate audience. With the gained knowledge from our research, as well as our previous experience from similar companies that we had undertaken in the past, we managed to achieve our goals – proper promotion, increased brand awareness, increase in sales and profit.

Results – “Sigma Center”

• Significant ROI increase
• Sales growth
• Website traffic growth
• Enhanced social media and Google presence
• Increase of brand awareness

Website:https://sigma-center.gr/ 

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