“Men of Style” Digital Academy

In this Project, we designed the Digital Academy of “Men of Style”. This was a crucial step towards the development of a Growth Hacking strategy for the company! Men of Style is a Men’s Self-Improvement company adapted for the modern man. The purpose of the company is to help every man to improve his relationships with women and to understand in depth their psyche and the way they think and function. The company’s vision is in the coming years to encourage the modern man to take the reins in every aspect of his life, to improve communication between the two sexes and to make their contact more authentic.

Objectives

• Development of a strategy for selling Online Courses and enhancing Brand Awareness.
• “Men of Style” Digital Academy website to be on the first page of Google results.
• Increased website traffic from search engines.
• Increased sales of online services.

Our Process

Digital Academy was the main pillar of the development of a holistic Growth Hacking strategy for the company. The Asynchronous Education Platform enabled the strengthening and optimal targeting of all other actions of Digital Marketing. Initially it contributed to the creation of the buyer persona, the ideal customer for the company, which was an important factor that enabled us to target the right audience. Then Google Ads, Facebook Ads and S.E.O Optimization gave “Men of Style” the Digital Growth they needed.

Results

• More than 400,000 visitors each month on the company’s website
• Traffic increased by 300%
• Increased number of requests by 300%
• Top 10 search results: 95% of the website’s targeted keywords

Website: https://academy.menofstyle.gr/

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