“Eternity Suites”

The Luxury Boutique Hotel “Eternity Suites” offers luxurious hospitality in the atmospheric environment of the enchanting Santorini! Guests enjoy high-quality hospitality and entertainment services in the complex suites of the complex! In this Project, we focused on Branding and enhancing visibility, through the implementation of an effective Social Media Marketing campaign. Then, with the development of a Remarketing campaign on Facebook, we dramatically increased bookings. At the same time, with a continuous flow of organic Posts, we increased the interactions and enhanced the online visibility of “Eternity Suites”.

Objectives

• Increased brand awareness & loyalty
• “Eternity Suites” website on the first page of Google results
• Increased website traffic & visibility
• Increased bookings

Our Process

The first step was the analysis of competition which was quite demanding in the highly competitive area of ​​tourism. Next, we designed a profitable Facebook Ads campaign, focusing on the UK and image and video. Frequent posts and increased customer engagement boosted their satisfaction and confidence in the company’s Brand. Remarketing via Facebook and the re-targeting of the audience who visited “Eternity Suites” website but did not make a reservation, was a key factor in our success.

Results

• Increase participation and interaction with the public on Social Media
• Enhancing the brand’s recognizability brought new customers.
• Remarketing helped the company make bookings that users did not complete on the first try.
• Creating suitable #hashtags helped us establish the brand and attract new customers.

Website: https://eternitysantorini.com

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