“Latrice”
Latrice is a Fashion Jewelry company with the luxury, quality, and uniqueness of Fine Jewelry. Her goal is to inspire and highlight through her jewelry, the character, and the unique style of each of her clients.
The first thing we noticed in Latrice was the need for a methodical strategy on Social Media. By creating a successful promotion and promotional strategy, we have been able to significantly increase our customer base and return on investment (ROI).
Our work started by creating a plan to increase the company’s social media activity. This was achieved following a planned draft of high quality and impact with organic posts.
Later, we implemented a social media advertising approach, which helped Latrice gain the momentum it lacked.
Objectives
- Strengthen the relations of trust with the target audience
- Creation of a strong presence for the target audience
- Increase of received value
- Sales growth
Our Process
To succeed in this project we had to do intensive market research. This helped us to create representative consumer groups – personas.
Knowing the advantages of latriceathens.com over competitors and the ideal groups of consumers that we must target, we created a successful Social Media Marketing strategy.
In our ads, we paid great attention to the quality of the content and to the creation of an affordable image of latriceathens.com for the eyes of the customer. This led us to have the desired results and to exceed our goals.
Results
- Significant ROI increase
- Increase of website visitors over 100%
- Increase in online competitiveness
- Creating the brand as a top-of-mind selection
- Enhanced social media and Google presence
Website: www.latriceathens.com
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