“Eleganto”

Eleganto is a constantly growing company in the field of women’s and children’s clothing and accessories, based on the many years of experience of the family business that operates for over 30 years in this field. The goal of the company is to offer quality clothes that meet the needs of customers, following the fashion trends at very affordable prices.

The first thing we noticed at Eleganto was the need to create a methodical strategy on Social Media. By creating a successful promotion and promotional strategy, we have been able to significantly increase our customer base and return on investment (ROI).

We then applied a social media advertising approach, which helped Eleganto gain the momentum it lacked.

Objectives

• Strengthen the relations of trust with the target audience
• Creation of a strong presence for the target audience
• Increase of received value
• Sales growth

Our Process

In order to succeed in this project, we needed to do intensive market research. This helped us to create representative consumer groups – personas. Thus, knowing the advantages of Eleganti over its competitors as well as the ideal groups of consumers that we should target in order to succeed in creating a successful Social Media Marketing strategy.

We paid great attention to our ads, the quality of the content as well as the creation of an accessible image of eleganto.gr in the eyes of the consumer.

This resulted in achieving the desired results and exceeding the goals that were initially set.

Results

• Significant ROI increase 
• Increase of website visitors over 100%
• Increase in online competitiveness
• Creating the brand as a top-of-mind selection
• Enhanced social media and Google presence

Website: https://eleganto.gr/

Info