“Kolan4u”
Kolan4u.gr is an online clothing store based in the city of Serres. It is housed at 14 Terma Nikopoleos Street, with office and storage areas. Specializes in women’s leggings for the gym, for casual and special appearances. Excellent quality leggings and pants at unbeatable prices.
Our strategy utilized various Digital Marketing tools, such as Social Media, Google Ads, and Email Marketing. An aggressive plan was necessary for our profitable strategy. So, we carefully planned our actions, creating a successful plan that gave Kolan4u everything it needed to achieve its goals.
Objectives
- Strengthen the relations of trust with the target audience
- Creation of a strong presence for the target audience
- Increase of received value
- Sales growth
Our Process
In order to achieve the goals we had set, we needed detailed market research for the brand and the industry that is placed. So for us, the first step was to conduct intensive market research.
Having done this, we were able to obtain the information we needed to design the ideal strategy that meets the goals and needs of the brand.
Then we carried out a promotional plan on Social Media (Facebook, Instagram) and Google Ads, with the aim of interacting with the common goal, strengthening relationships with the brand.
At the same time, we made targeted advertisements to increase competition and sales.
Then we designed a careful strategy using the power of emails to optimize our results.
The full collaborative attitude from both sides helped critically to achieve the goals of Kolan4u, and a comprehensive Digital Marketing strategy.
Results
- Growth of ROI meter over 50%
- Increase of website visitors over 100%
- Increase in online competitiveness
- Creating the brand as a top-of-mind selection
- Enhanced social media and Google presence
Website: https://kolan4u.gr/
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