The GRAPSA Educational Group specializes in teaching Foreign Languages ​​to adults (students, employees, executives, etc.). From 1984 until today he has taught English, French, German, Italian, Spanish to over 120,000 adults. Students, in small and homogeneous departments, are taught the ‘living language’ in fast-paced programs, with great success in Lower, Proficiency, etc. degrees.

The first steps of Digital Marketing were made on Social Media, ie on Facebook and Instagram, thus bringing the maximum result to the company. The first advertising campaign was made on Social Media, to increase the brand’s recognition and the number of students.

In order to achieve the goals we had set, we needed detailed market research for the brand and the industry that is placed. So for us, the first step was to conduct intensive market research. Having done this, we were able to obtain the information we needed to design the ideal strategy that meets the goals and needs of the brand.

Then, we carried out a promotional plan on Social Media (Facebook, Instagram), aimed at the interaction of the common goal and the strengthening of the relationship with the brand. At the same time, we made targeted advertisements to increase competition and interested students.