Coffee Lab Evaggelismos, as part of the well-known Coffee Lab chain, is an authentic 3rd generation coffee shop, offering drinks from special varieties of coffee of a single origin. Its name is associated with quality coffee, fast service, friendly and experienced staff, and attention to detail.

Our reference product was coffee, for which we set out to design and implement a successful strategy. Our strategy utilized various Digital Marketing tools, such as Social Media and Google Ads.

An aggressive plan was necessary for our profitable strategy. Thus, we carefully planned our actions, thus creating a successful plan that gave Coffee Lab Evaggelismos everything it needed to achieve its goals.

In order to achieve the goals we had set, we needed detailed market research for the brand and the industry that is placed. So for us, the first step was to conduct intensive market research. Having done this, we were able to obtain the information we needed to design the ideal strategy that meets the goals and needs of the brand.

Then we carried out a promotional plan on Social Media (Facebook, Instagram) and Google ads, with the aim of interacting with the common goal and strengthening relationships with the brand. At the same time, we made targeted advertisements to increase competition and sales.

The full cooperative mood from both sides helped critically to achieve the goals of Coffee Lab Evaggelismos, and a comprehensive Digital Marketing strategy.