“The Beauty Lab”

The Beauty Lab is an eshop that is active in the field of beauty, and more specifically in female care. They promise a value-for-money experience to their customers by offering quality and affordable products. Also, they own a specialized wide range of products that are going to meet the needs of every female individual.

The Beauty and Skincare industry is a fairly large and competitive one. To help this eshop get the momentum that it needs, we implemented an extensive Google Ads strategy to strengthen its online presence. Then we create a plan for Social Media Marketing, and more specifically on Facebook and Instagram platforms. That way, we managed to increase the eshop’s clientele and turnover.

This approach helped the company strengthen its online presence on Social Media and stand out from the competition by adding value to its products.

Objectives

• Website traffic growth
• Sales growth
• Creation of positive Return on Investment (ROI) meter
• Increase of competitiveness for The Beauty Lab

Our Process

First of all, we analyzed the company’s strengths to understand its competitive advantage. Then, we created successful personalized targeting to the right audiences. Doing so, we were able to implement a Digital Marketing Plan that focuses on Google Ad Campaigns and Social Media Marketing.

Finding the right keywords was essential to create competitive advertisements in Google. This plan led to a positive Return on Investment meter for the eshop.

The next step was to enhance the brand image of the company on Social Media. For this matter, we promoted the products of The Beauty Lab emphasizing the communication of their value for the customers. Tha led the brand to build a strong and trustworthy bond with its audience.

Results

• Sales growth by 100%
• Competitive keywords
• Website traffic growth by 150%
• Creation of positive Return on Investment (ROI) meter
• Increased brand awareness

Website: https://the-beauty-lab.gr/

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