“Highlightroom Photography”

Highlightroom Photography team consists of talented camera and video addicts, who decided to join their forces and create an innovative production company. Always seeking creative excellence, this team is dedicated to offering nothing less than perfect results. Their passion and their love of photography can be seen in their album portfolio. It is easy to realize that it is not about pictures, but captivating unique moments and the happiest memories of people, just as if it was theirs.

After analysis with the Highlightroom Photography team, we realized that they required a Digital Marketing Plan that will allow them to grow. Our Digital Marketing Plan included Social Media Management and Google Ads Campaigns. By doing so, we were able to increase awareness of their services, increase customers and their album portfolio.

Objectives

• Enhance internet presence
• Customer growth
• Creation of a positive Return on Investment (ROI)
• Increase website traffic

Our Process

Having experience in the field of photography, we already knew the perfect strategic approach for Highlightroom Photography. Our first action was to create successful Google Ads Campaigns by using competitive keywords. Doing so, we created a positive Return on Investment (ROI) meter.

Our next nation was to take advantage of the company’s stunning album and promote it outside of their website. Utilizing social networks, we showed the world of the company’s team professionalism and artistic nature and we achieved a positive social reaction. What is more, the promotion of the right content to the right audience was the key to enhance brand awareness and engagement. The result was to create positive feelings and a strong trustworthy relationship between Highlightroom Photography and its audience.

Results

• Increased Social Media presence and engagement
• Creation of demand for photography services
• Enhanced brand awareness
• Website traffic growth by 100%

Website: https://highlightroom.com/

Info