Description

Selling is an art as much as it is a science. There is a scientific approach to marketing and selling that you will find in marketing textbooks or pasted on the walls of marketing agencies. However, there is an “if you blink, you miss it” art to selling those salespeople who get fixated on the scientific basis of marketing tend to miss out on. This is because it is counterintuitive to what experts taught them in marketing school.

Are there things that that one cannot sell? It is a question that often comes up in discussions on marketing and sales. That question is what I designed this book to answer. After a considerable time spent in marketing and sales, I believe that there is nothing you cannot sell. I will show you how to do it in the course of this book.