“Techbot”

Techbot is a technology news website. For the implementation of the website, we decided that we will take advantage of the power of WordPress as a CMS backend. The design of the Techbot website was based on usability and easy navigation for new visitors. Lastly, the website was tested and optimized for speed, UI / UX, and easy transition to Landing Pages.

Next, we created a fully successful Social Media Marketing strategy for Techbot and managed to have a 100% increase in traffic. The first Digital Marketing actions were taken on Social Media, ie on Facebook and Instagram, thus bringing the best results to the website.

The prime advertising campaign took place on Social Media because the company needed to increase brand awareness and interaction with users.

Objectives

• SEO Optimization
• Implement a Content Strategy for organic results on search pages
• Targeting competing keywords and optimizing Landing Pages

Results

• More than 4,000 visitors each month on the company’s website
• Increased Organic Traffic by 100%
• Newsletter subscribers increased by 100%
• Increased number of Shares/Likes by 200%

Website:https://www.techbot.gr/

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