“Rose and Blue”

The “Rose and Blue” platform is a retailer of a wide range of accessories for all kinds of needs, including technology products.

Our collaboration with the brand was based on designing and implementing a successful promotion strategy on Social Media. The plan was to enhance the brand’s presence and grow its online sales.

In this project, we focused on a different approach, tailored to the needs of the company and the goals we set, in order to attract the right audience on Social Media. Firstly, we created a continuous flow of posts. At the same time, we undertook Social Media Management and implemented promotion actions, leading to a dynamic promotion of the brand. What is more, we achieved sales growth and audience interaction.

Objectives

• Eshop traffic growth
• Increase in sales
• Enhance Social Media presence
• Creation of trustworthy relationships with the community

Our Process

First of all, we conducted market research for “Rose and Blue” and its competitors. By that, we were able to target the right audience. Consequently, we studied the purchasing progress for the customers in order to create value. After that, we managed to successfully promote the brand’s competitive advantage, which led to the best results.

Results

• Increased sales by 150%
• Brand awareness growth
• Increased website traffic by 150%
• Enhanced Social Media presence

Website: https://roseandblue.gr/

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