“Pasarella Nails”

In this Project, we created a fully successful digital marketing strategy for “Pasarella Nails” and managed to have a 100% increase in return on investment (ROI). At first, we focused on Social Media, ie on Facebook and Instagram and then we expanded our strategy to Google Ads, unlocking the business’ full marketing potential. The first advertising campaign took place on Social Media because the company needed to increase brand awareness and online orders. So we built trust and loyalty with the targeted audience, and we achieved positive results in a short time.

Objectives

• Development of a productive strategy for selling nail salon services.
• “Pasarella Nails” website to be on the first page of Google results.
• Increased website traffic from search engines.
• Increased sales of online services.

Our Process

The first step in the project for “Pasarella Nails”, was to formulate a comprehensive Marketing strategy, always taking into account the competition. The creation of the buyer persona, a.k.a the ideal customer for the company, was an important factor that enabled us to target the right audience. Then Google Ads, Facebook Ads, and S.E.O Optimization gave the company a dynamic sales boost.

Results

• More than 4,000 visitors each month on the company’s website
• Traffic increased by 100%
• Increased number of requests by 100%
• Top 10 search results: 70% of the website’s targeted keywords

Website: https://pasarellanails.com/

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