“Detoxi”

“Detoxi” is active in the sale of wellness & health products. In this Project we focused on Branding and enhancing visibility, through the implementation of an effective Social Media Marketing campaign. Then, with the development of a Remarketing campaign on Facebook, we dramatically increased bookings. At the same time, with a continuous flow of organic Posts, we increased the interactions and enhanced online visibility of Fashion Eshop “Detoxi“.

Objectives

• Development of a productive strategy for selling health products.
• “Detoxi” website to be on the first page of Google results.
• Increased website traffic from search engines.
• Increased sales of online services.

Our Process

The first step was the analysis of competition which was quite demanding in the highly competitive area of wellness & health. Next, we designed a profitable Facebook Ads campaign, focusing on image and video. Frequent posts and increased customer engagement boosted their satisfaction and confidence in the company’s Brand. Remarketing via Facebook and the re-targeting of the audience who visited Fashion Eshop “Detoxi” website but did not make a purchase, was a key factor in our success.

Results

• Increase participation and interaction with the public on Social Media
• Enhancing the brand’s recognizability brought new customers.
• Remarketing helped the company make bookings that users did not complete on the first try.
• Creating suitable #hashtags helped us establish the brand and attract new customers.

Website: https://detoxi.gr/

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