“Cableworks”

“Cableworks” has been active in the electronics market since 2015. Every day they undertake a new project based on new technologies. In 2018 they brought to Greece the 3D machines named “Prusa”. In this Project we focused on Branding and enhancing visibility, through the implementation of an effective Social Media Marketing campaign. Then, with the development of a Remarketing campaign on Facebook, we dramatically increased bookings. At the same time, with a continuous flow of organic Posts, we increased the interactions and enhanced online visibility of Fashion Eshop “Cableworks“.

Objectives

• Development of a productive strategy for selling networking products.
• “Cableworks” website to be on the first page of Google results.
• Increased website traffic from search engines.
• Increased sales of online services.

Our Process

The first step was the analysis of competition which was quite demanding in the highly competitive area of electronics. Next, we designed a profitable Facebook Ads campaign, focusing on image and video. Frequent posts and increased customer engagement boosted their satisfaction and confidence in the company’s Brand. Remarketing via Facebook and the re-targeting of the audience who visited Fashion Eshop “Cableworks” website but did not make a purchase, was a key factor in our success.

Results

• Increase participation and interaction with the public on Social Media
• Enhancing the brand’s recognizability brought new customers.
• Remarketing helped the company make bookings that users did not complete on the first try.
• Creating suitable #hashtags helped us establish the brand and attract new customers.

Website: https://www.cableworks.gr/

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