“Artisti”

In this Project, our main goal was to design an elegant Eshop that upgrades the experience of every fashion addict! We focused our design efforts on easy navigation and usability. In “Artisti” Eshop you can buy a product with only 3 clicks! Then, we created a fully successful digital marketing strategy and managed to have a 100% increase in return on investment (ROI). At first we focused on Social Media, ie on Facebook and Instagram. The first advertising campaign took place on Social Media, because the company needed to increase brand awareness and online orders. So we built trust and loyalty with the targeted audience, and we achieved positive results in a short time.

Objectives

• Development of a user-friendly Eshop & a productive strategy for fashion products.
• “Artisti” website to be on the first page of Google results.
• Increased website traffic from search engines.
• Increased sales of online products.

Our Process

The first step in the project for “Artisti”, was to formulate a comprehensive Marketing strategy, always taking into account the competition. The creation of the buyer persona, a.k.a the ideal customer for the company, was an important factor that enabled us to target the right audience. Then Facebook Ads and S.E.O Optimization gave the company a dynamic sales boost.

Results

• More than 7,000 visitors each month on the company’s website
• Traffic increased by 150%
• Increased number of requests by 100%
• Top 10 search results: 80% of the website’s targeted keywords

Website: https://www.artistishop.gr/

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